The California cannabis industry was one that was truly forged from the bottom-up. But now, it’s the little guys who are increasingly finding themselves on top – specifically, the top shelf. And bottom shelf. And off to the side. That’s not where they’d like to be, given what everyone knows of consumer buying habits – particularly when purchasing on impulse. Prime shelving these days, however, is coming at a premium at local pot stores. Retailers are reportedly charging a pretty penny for those eye-level or feature case spots.
Los Angeles marijuana business attorneys recognize that not only does this practice (with some retailers reportedly charging anywhere from several hundred dollars to $50,000 monthly just for product placement) squeeze out the mom-and-pop pot ventures, it may be legally questionable.
In fairness: Everyone in the state’s marijuana market is squeezed pretty tight at the moment, between cumbersome regulation and a black market that threatens to crush the legal competition. That’s exactly how many industry insiders say this all started: Cannabis retailers pushed to the brink by back-alley black market suppliers undercutting legal sales. Continue reading