As marijuana use becomes more widely accepted, California market research breakouts show online cannabis purchase demographics now include higher participation among women. And companies are quickly adapting their strategies to woo them.
One such company, Eaze, a San Francisco-based online cannabis shopfront and delivery service, noted an uptick of 81 percent more women purchasing marijuana related products from the company, between 2018 and 2019.
With this shift, women now make up 40 percent of the company’s total customer base. Eaze also shared, that in 2018, women also accounted for 38 percent of its first-time deliveries, and that that figure grew to 43 percent in 2019. Continue reading