As with any retail business, cannabis entrepreneurs find themselves with increased sales around the holiday season. Businesses which are prepared for these opportunities can invest in growth which will sustain profitability well into the new year.
There are many ways to market cannabis products for the fall season. GOOD Co-op, a cannabis company based in Oakland, has introduced a “pumpkin spice blondie”. According to Fortune, the cookies are made with real pumpkin, a special blend of spices, and organic cannabis butter. The edibles will be sold exclusively through the Eaze platform in the Oakland area. There are many possibilities for similarly autumn-themed cannabis edibles and products. Apple butter, pumpkin buttercream, and similar autumn scents can be incorporated in many different formats. Edible treats, lotions and salves, bath products, candles, and many other products can carry popular autumn scents. Autumn festivals, carnivals, and other events give cannabis business owners more formats in which to introduce their products to consumers.