Identifying the target market of a business is an important step for any entrepreneur. Profitability can be enhanced by spending advertising budgets effectively, and expanding into markets which have the best potential for sustained business growth and profitability. Entertainment icon Whoopi Goldberg is now breaking into the cannabis industry with this strategy. She and her business partner, Maya Elisabeth, are marketing their products to the medical needs of women.
The Whoopi & Maya Market
Goldberg and Elisabeth launched their cannabis brand, Whoopi & Maya, with a focus on female users. The Daily Beast reports that this has allowed them to gain traction in California’s expanding market for topical cannabis products. And as their business has expanded its efforts to meet the needs of women, Goldberg herself has become vocal on another issue: the use of medical marijuana to treat menstrual pain. She lives in New Jersey, where Governor Chris Christie has rejected legislative efforts to add menstrual pain to the list of qualifying conditions for accessing medical marijuana in that state. Goldberg claims that Christie has stated “several times” that he doesn’t believe period pain is real pain. This has spurred her efforts to market Whoopi & Maya products to sufferers of menstrual pain, and raise awareness of the issue in her public appearances. Continue reading