Opportunities to advertise California CBD, hemp, and cannabis have expanded significantly this year. Los Angeles marijuana businesses interested in tapping into these new marketing opportunities may find success in reaching wider audiences – but they still must be cautious in their approach. Smart sellers will run their ads by their cannabis business lawyer for review before publishing to ensure they aren’t running afoul of the patchwork of rules and regulations surrounding these ads.
Earlier this year, Twitter became the first social media company to allow cannabis companies to market their brands/products to customers in the U.S. Prior to that, the company had allowed advertising for hemp-derived CBD products – and only topical ones at that.
Now, Meta, the parent company of Instagram and Facebook, as well as new social networking platform Threads, announced it will allow cannabis advertising – but only for non-ingestible CBD products. Restrictions on hemp advertisements on these platforms are also easing. In a written statement announcing the new approach, the company said so long as the CBD products contain no more than 0.3 percent THC per the federal standard, it can be advertised – subject to certain rules.