Cannabis Copyright in California: Protecting Your Budding Brand
Years ago, you could call your Los Angeles pot product pretty much anything you wanted, and not only would you find a market for it, you were unlikely to face costly litigation if you swiped someone else’s style. As marijuana increasingly gains legitimacy across the U.S. (now fully legal in Canada), preserving your budding cannabis brand is becoming a significant legal issue for Los Angeles marijuana businesses. Our California cannabis attorneys can help you in this and other endeavors in launching – or rebranding – your legal marijuana business.
As NBC Los Angeles recently reported, now that regulations in the year-old recreational marijuana industry are beginning to settle, some companies are revamping their whole image in an effort to appeal to a wider audience. (Years of “reefer madness” propaganda, a spotty patchwork of state medical marijuana statutes and a spate of federal raids hadn’t helped the industry’s image.)
Building on this previously-untapped market, long-time dispensaries are taking a new tact on branding, while those just breaking into the market are working on forging their recognition for the first time. Unfortunately, because federal law – specifically the U.S. Controlled Substances Act – remains at odds with the now-majority of states that legalize the drug in some form, not all types of intellectual property protection are available to marijuana businesses. Nonetheless, acting on available protections now can help combat copycats in the present while better positioning them to seize further opportunity if/when the government does repeal the CSA. Continue reading