Part of legitimizing the marijuana industry in California involves making sure the storefront operations are inviting, secure and professional. That’s why, as The Los Angeles Times recently reported, an increasing number of marijuana dispensaries in Los Angeles are modeling their operations after one of California’s most successful companies: Apple.
One example noted was in Santa Monica, where salespeople don bright red t-shirts and cheerfully greet patrons. The merchandise is lined up carefully on chic wooden tables adorned by iPads. The reporter couldn’t help but draw parallels to the successful technology firm. But the gadgets laid out for display weren’t iPods – they were vape pens, for consumption of marijuana and derivatives.
This is a stark departure from the days of burglar bars and bullet-proof glass. Some are calling it a “makeover,” but it’s part of a strategic plan by marijuana dispensaries in California to establish some legitimacy in the market. This mirrors the advancing power and presence of the industry on the national stage. Continue reading