Articles Tagged with marijuana business lawyer

Although marijuana remains illegal at the federal level, economists are predicting that such laws – particularly in the face of growing public support and state approval – won’t keep the free market down. It has the potential to balloon to a $100 billion industry, with states potentially raking in $28 billion a year in tax revenue.cannabis business

Many people assume this cannabis industry is little more than buying and selling plants. The reality is that as technology has evolved, we are seeing ever-more sophisticated means of processing the drug, which has led to a host of offshoot industries, such as distilling and extraction.

Marijuana can be distilled much the same as liquor, producing stronger forms that can be manufactured into smaller products, such as perfumes, creams, pens and battery kits. Extraction equipment allows the drug to be extracted and used in everything from waxes to oils. Potent extracts can also be used in vaporizers – which may have triple the strength of a typical marijuana cigarette you might have found on the street in the 1960s.  Continue reading

When any consumer of marijuana – medicinal or recreational – seeks to purchase products, they typically will find them under names like, “Super Lemon Haze” or “God’s Green Crack.” But increasingly, marketers are seeing these kinds of “stoner slang” terms out-of-step with many consumers – or potential consumers. Instead, those looking to wade into the marijuana business are hoping to capitalize on marketing marijuana with a softer edge. They want to make the names supermarket-friendly, appealing to a broader range of consumers looking not just to get high but to relax and live better.mom

The idea is that marijuana isn’t just about the high. It’s about relieving the stress. It’s about being amorous. It’s about easing you into slumber. To put it another way, new marijuana industry marketers are looking to craft a new image of marijuana that can compete with other products that are already popular in pharmacies, markets and liquor stores.

Some have said that their competition isn’t necessarily other marijuana producers, but those who make your morning coffee, the manufacturers of the pill that helps you sleep at night or those who brew the tea you sip on a crisp evening. Continue reading

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